Mr Portobello is doing fashion the right way. He rejects new trends and faddy materialistic obsessions in favour of tried and tested classical wear. Clothes with character and charm fill his racks, clothes that have been, and may continue to be, passed on from one generation to the next…timeless vintage garments. In line with such values lies the idea that proceeds from each garment sold should support causes more worthwhile than his own. With this in mind a minimum of 10% of all profits will be donated to the Silver Lining charity for brain injured patients.
Furthermore all of the proceeds from menswear sold in March will go towards an orphanage for disabled children in Hluhluwe South Africa- a most worthy cause