Please be aware that there is a fake Instagram account announcing winners. Please do NOT give away any personal details!
  • GBP
  • USD
  • EUR




It was a trip to South Africa in early 2019 that inspired William Sargent to launch Mr Portobello. With a suitcase full of textiles and a head full of ideas Will pitched his concept for an eclectic hub of ethical and sustainable fashion to his mother, Maggie Sargent who has since become both the wings and the muse of the brand.

Mama Portobello, as she is now known, cleared out her wardrobe to provide Will's first ever Portobello market stand with her trademark colour and style. The response was unanimous and so began their journey to fill the stand, and then the shop, with a dynamic range of eclectic and sustainable options.

An adventure through the French countryside added a niche to Mr Portobello’s offering with a collection of silk Kimonos brought back to life by the team's local seamstress before being gobbled up by London's abundance of slow-fashionista’s

A few months later having followed his nose for fabrics around North Africa, Will established his first range of original Mr Portobello designs; an incredible collection of coats, ethically made using 100% recycled fabrics for 100% sustainable style.

With a new found obsession for mud-cloth and a master upholsterer in the family, big sister Annie, an entry into interiors was quickly made with the formation of Miss Portobello. Now featuring an incredible array of textiles, authentic Moroccan rugs and one of a kind vintage homeware, all sustainably sourced or made by Annie herself at her Straw & Order workshop in Brighton.

With Mr (and Miss) Portobello’s offering defined, Will embarked on the final stage of his initial vision; to incorporate other young, ethical businesses into his sustainable hub. Fast forward four pop ups and thousands of stylish moments and Mr Portobello now showcases a dynamic range of products and brands including fashion, homeware and bespoke accessories.

To date, and with great success, Clemmie Rose Designs, Pink Piglet Jewellery, Suits You London, Babble & Hemp, Deeba and Hum London have all featured either online or at one of the Portobello Pop Ups.

This family affair continues to expand its unique brand of style and as they grow so too does the importance of sustainability at every level of the business. Regularly workshopping ways to minimise the footprint of their manufacturing and supply chain, Mr Portobello has also partnered with Go Greenr to ensure customers are given a way to offset their carbon footprint every time they make a purchase.

To stay up to date follow us on Instagram and Facebook or fill in the form below to subscribe to our monthly mailers.